A 3rd-generation family retailer goes digital — €94K in online revenue in the first 12 weeks
A traditional building materials company with 12 stores and a 2009 website needed a full digital overhaul. We delivered a modern e-commerce platform, B2B portal, and SEO strategy that changed how they do business.
The Challenge
Our client, a family-owned building materials business in its third generation, was watching competitors win digital market share while still taking orders by phone and fax. Their website — built in 2009 — had no SEO value, no online ordering, and no B2B functionality for their network of 140 distributor accounts.
- Website built in 2009 — not mobile-friendly, no SEO, no analytics
- All orders placed by phone or fax — 4 staff dedicated to manual order processing
- 140 B2B distributor accounts with no self-service portal
- Product catalogue of 3,200 SKUs living only in an Excel spreadsheet
- No digital presence — zero organic traffic, no Google Business Profile
Our Solution
Discovery & Architecture
Conducted a 2-week discovery sprint with sales, warehouse, and IT stakeholders to map the full order flow, identify integration points with the existing ERP, and define the B2B portal requirements.
Design System & Frontend
Built a modern, mobile-first design system in Figma and implemented it in Next.js with Tailwind CSS — optimised for Core Web Vitals from day one. Bilingual (PT/EN) for international distributors.
Product Catalogue & CMS
Migrated 3,200 SKUs from Excel into Sanity headless CMS, with structured product data, category hierarchy, technical datasheets, and real-time stock integration via the ERP API.
E-commerce & B2B Portal
Integrated Stripe for online payments, built a full checkout flow with VAT handling for PT/EU customers, and developed a B2B customer portal with order history, invoice downloads, and credit line visibility.
SEO & Launch
Implemented technical SEO (schema markup, sitemap, hreflang), optimised meta and headings for 80+ target keywords, set up Google Analytics 4 + Search Console, and launched a Google Ads campaign to capture demand immediately while organic rankings built over time.
Results
Tech Stack
Next Case Study
Cybersecurity Emergency Response
Financial Services